Hi, I'm
Jacob Tyler
I create brand-driven physical experiences at the intersection ofÂ
customer experience
storytelling
built environment
and
10+
Years of Design Experience
Skills
Store Design & Planning
Visual Merchandising
Technical Design Documentation
CX Strategy
Brand Storytelling
Design Iteration & Prototyping
Project Management
Cross-Functional Collaboration
Client & Stakeholder Communication
Construction Administration
3D Visualization
ABC Mart Grand Stage
Japan, South Korea, Phillipines
ABC Mart Grand Stage 4.0 redefines retail as a programmable, digital-first spatial platform across Seoul, Tokyo, and Osaka, transforming a traditional multi-brand footwear store into a continuously evolving experiential ecosystem. Rather than a fixed retail environment, the project operates as a dynamic system where physical space, digital content, and consumer engagement are seamlessly integrated to enable real-time brand storytelling and localized expression.
Year
Firm
2025
Innvictus
Mexico City
Located in the heart of Mexico City, the Innvictus Polanco flagship reimagines sneaker retail as an immersive destination rooted in sport, culture, and community. Interactive moments, bold storytelling, and flexible brand experiences transform the store from a place to shop into a place to play, connect, and discover.
Year
2023
Firm
Foot Locker Home Court
New York City
This reimagined concept highlights Foot Locker's steadfast commitment to sneaker and basketball culture through the introduction of Foot Locker 'Home Court,' a premier, multi-brand basketball shopping destination. Developed in partnership with Nike and Jordan Brand for the first time, Foot Locker 'Home Court' blends exceptional customer service with the latest on-court and off-court products from several top brands.
Year
Firm
2024
01.
Discover
I start by understanding how people experience a brand in the real world. Through customer behavior, brand research, site context, and operational needs, I look for the insights that can shape a meaningful experience.
02.
Define
I turn those insights into a clear point of view for the experience. This means defining the customer journey, identifying key moments and opportunities, and establishing the principles that will guide the design.
03.
Develop
Ideas become tangible through sketching, spatial studies, prototyping, and iteration. I use everything from quick floor plan studies and VR to full-scale mockups to test ideas, gather feedback, and refine how the experience looks, feels, and functions.
04.
Deliver
I carry the design intent through the details that make it real. From documentation and consultant coordination to site visits and final execution, I work across disciplines to make sure the built experience stays true to the original idea.Â